It’s hard to promote a small business, especially in these tough economic times. This is partly because you are operating your business on a shoestring budget. Keep reading to learn about 15 low budget marketing ideas to grow your business.
The good news is there are many cheaper ideas that you can utilize to market your business and generate leads. That includes outsourcing your marketing to a platform like Flowz where you pay only one subscription and access a slew of business apps and much more.
Once you begin to realize that there are many ways and solutions that can help promote your business, a whole new world opens before you. Hence, we have put together these 15 brilliant marketing ideas to make your life easier. In this article, we explore tools, channels, and listings that will expand your client base.
Let’s dive in!
Free Listings
Listing your website is one of the best ways to promote your small business. For instance, say a potential customer is searching for a “local realtor”, you might appear on Yelp, Foursquare, or even Google My Business. The best part about listing your business to online sites is, they are free.
Some of them include:
1. Google My Business
Google My Business is the best way to optimize your local SEO, and you don’t need to be a geek to do that. All you must do is, select appropriate categories and upload photos of your business, and include relevant keywords in both your descriptions and in your images. While at it, make sure that you add a link to your website in your description.
2. Create a Yelp page
It’s easy as 123 to register on Yelp: Enter your business information in the provided fields, photos of your business, and a call to action. From there, ask your customers to write a testimonial. Then bingo, you’re ready to yelp.
3. YellowBot’s listing
When customers perform a search on Yellowbot, a listing appears, displaying a business name, address, phone number, and so on. You have an option to ask your customer to drop in to write a review.
4. List your business on Find Us Here
Find Us Here is a directory that is used mostly by business owners and nonprofits across the world. Currently, there are more than 31 million listings on it and this number is increasing every day
Channels
If you want to connect with potential and existing customers, gain insight and promote your brand, then social media platforms are a huge bang for your buck.
5. Sign up with Pinterest
Pinterest has nearly 335 million active users as of October 2020, a platform you should be using to pin pics and videos to promote your products. This will paint a perfect picture of what your business is all about and help you to build a massive following online.
6. Use Instagram to promote your business
Instagram is been growing exponentially year in year out. As of October 2020, there over 1 billion people using this platform, making it one of the most used platforms after Facebook.
It is one of the best channels entrepreneurs should use to go head-to-head with bigger brands using visual content.
7. Generate B2B leads with LinkedIn
If you want to get targeted leads, this is the best platform for you. LinkedIn has up to 575 million users on their network,100 million of which are active daily, and 40 million of them are in decision-making roles. The important thing is, first identify the right leads, then reach out to them.
8. Publish a blog on Medium
Medium is one of the easiest platforms where you can nurture leads. Even more important, you’ll have a good chance to show off your expertise while building trust in social media. What’s more, Medium has added a new feature allowing you to share your blog or newsletter with your contacts.
Technological Tools
Over the past few months, various consulting firms have been exploring the impact of coronavirus on small businesses. A study conducted by Mckinsey has found that businesses that have adjusted well are using technological tools to address issues and outdo competitors. Some of the technological tools that you can use in your business:
9. Use ClickFunnels or Leadspages
ClickFunnels can help you to create different types of marketing funnels from email drips, lead magnets even capture forms. What about Leadspages? Well, Leadspages works the same as ClickFunnels except that it allows you to drag-and-drop pages or simply use a template. Plus, you can customize all of the colors, fonts, and images, creating a landing page that represents you and your business.
10. Build a stunning website with Wix
If you don’t have a budget to hire a professional web designer, this is the tool you should be using. It allows you to drag-and-drop, add extra functionality such as logo, photos, and much more.
11. Use Periscope to broadcast a live video
Live streaming is here to stay and Periscope is one of the tools that will make this possible. With Periscope, you’ll be able to stream real-time live video content to your audience that stems authentically.
12. Update your email signature with Wisestamp
Finding new clients is no picnic, and you can’t really escape it. That said, don’t allow unprofessional emails to blow your chances. Use Wisestamp to create an email signature.
13. Use Hotfrog to boost your Google search results
Hotfrog has a deluge of active users who are looking for new products to try out. You can easily convert some of them into paying customers.
14. Reach potential clients with Constant Contact
Constant Contact lets you reach new audiences with email marketing. There is a limit on the number of emails you can add to each campaign.
15. Put your video on Wistia
If you think YouTube is the only tool you can use to share your video content, then you haven’t heard of Wistia. What’s unique about Wistia is that unlike Youtube, the players keep people on your page. You can also include the Wistia video on your website to increase page time. If this sounds like a great idea, but you need help editing the videos, check out Flowz – a video editing outsourcing service platform.
For more information on how to outsource your marketing ideas visiting www.flowz.com
